How You Benefit from a Web Site Audit
Has your web site felt a little flat lately? Or maybe it’s not converting as well as it used to. As a small business owner, you may have created a DIY web site to promote your business and connect with customers—however, it’s important to make sure that your web site is up to date and effectively marketing your business and reaching your target audience. This is where a web designer can help you with a marketing web audit.
A marketing web audit is an analysis of your web site's design, structure, content, and functionality to identify potential areas for improvement. The purpose of the audit is to ensure that your web site is performing optimally and effectively promoting your business. Here are some reasons why hiring a web designer to perform a marketing web audit can benefit your small business:
Expertise in Design and User Experience
A web designer has the expertise from building a large number of sites to analyze your web site's overall brand impression and user experience. They can provide a fresh set of eyes to identify design elements that are making it harder for visitors to find what they need and suggest changes that will improve user engagement and experience. A web designer’s outside perspective can also help you ensure that your web site is consistent with your brand's visual identity and part of a cohesive online identity (social media channels, etc.) that aligns with your business goals.
SEO and Web Site Optimization
A web designer can also help you better optimize your web site for search engines. They can identify technical issues that are affecting your web site's search engine rankings, such as slow loading speeds or broken links. A web designer can also make recommendations to help you identify opportunities with your web site's content and structure to improve your search engine rankings and drive more traffic to your site.
3. Mobile Responsiveness
More and more people are accessing the internet through their mobile devices and anything less than a smooth user experience isn’t going to cut it. A web site audit can help you ensure that your web site is optimized for mobile responsiveness, meaning it adjusts to different screen sizes and looks great on smart phone and tablet devices. This will improve the user experience, increase engagement, and help your web site rank better in search engine results.
4. Improved User Experience
During a web site audit, a designer will analyze your web site's navigation and user flow to ensure that it's intuitive and easy to use. They can help you identify areas of your web site that are confusing or difficult for your visitor’s to navigate, and suggest changes that will improve the user experience. This will help increase user engagement and retention, and ultimately drive more conversions and sales.
5. Competitive Advantage
Finally, hiring a web designer to perform a marketing web audit can give you a competitive advantage over other small businesses in your industry. By improving your web site's design, user experience, and search engine rankings, you'll be able to better connect with your target audience and stand out from your competitors. A designer can tell you how clear your positioning and offerings are, as well as how easy it is to engage with and hire you.
A marketing web site audit is essential for any small business owner looking to improve their web site's performance and drive more conversions. By hiring a web designer to perform a marketing web audit, you'll be able to improve your web site's design, user experience, and search engine rankings with a custom list of recommendations unique to your site.
Interested in having your web site reviewed by a pro? Check out our new Web Site Audit offering here!
