Brand Identity
A brand is more than a logo. We want you to look professional, be taken seriously, and convey trust and high value to your clients. This is accomplished through a cohesive visual identity for your business that shows up consistently across all platforms and touch points. After learning more about your business goals, who you serve, and what you offer, we create a flexible logo design, typography, color palette, and other recommendations that speak directly to your target audience. We also give you the tools to start implementing your brand immediately as well as options to help you grow over time.
Final logo files for all packages include regular and high resolution .jpg and .png versions, as well as the original vector artwork.
Custom Branding
Put your best foot forward with our professional logo and branding package. A complete toolkit that includes a flexible logo system, typography files and guidelines, a custom color palette made to appeal to your target audience, and a mini brand guide to help you create a powerful, cohesive visual identity both online and off.
Screen sharing kick-off meeting via Zoom to work through brand strategy and creative direction
3 complete logo and brand concepts (including flexible logo system with main and secondary versions)
Typography recommendations
Custom color palette
Supporting graphic elements
Mini Brand Guide
Delivery of all final logo and art files (including original vector)
The option to add on branded collateral and marketing materials now or in the future
Timeline: 2-4 weeks from project kick-off
Investment starts at $2250
Branding Add-Ons
Let us know during your free discovery call if you would like any collateral add-ons and we will add it to your project quote!
Business card design
Email signature design
Social media graphics
Blog post graphics
Letterhead / stationary
Microsoft Word or Google Docs template
Microsoft PowerPoint or Google Slides template
Tri-fold brochure
Retractable banners
Apparel, mugs, stickers, and swag
Looking for something not listed here? Just ask!
Need a web site too? Combine a branding package with one of our signature web site offerings here!
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Recent Branding Projects
“We love working with Due West Design! They designed our new logo and support us in all of our branding efforts and web site design. They always listen to our input—we love working with folks who just ‘get it.’”
KEVIN WOOD, FOUNDER + MANAGING DIRECTOR, NETRIST SOLUTIONS
How it Works
Once you reach out, we’ll connect over a free 30 minute discovery call to dive into your business goals and project needs. If you are ready to move forward, we’ll send over a custom project quote based on the scope of work we discussed on the call. After the project quote is approved, you’ll be sent a standard contract and invoice for 20% of the project fee as a deposit. Then, we welcome you aboard and begin working on your project!
1. Discovery
Branding projects kick off with a design strategy session where we learn more about your business goals and target audience. We also complete market research and review design inspiration to learn more about your visual preferences.
2. Design
During this phase we explore dozens of potential color and font combinations. Then we both digitally and hand sketch logo concepts that match with your ideal client and vision for your business.
3. Present + Refine
The strongest final design concepts are pulled together into a brand presentation showing how the proposed logo and brand elements will work together visually. Minor refinements can be made if needed to come to a final cohesive branding style.
4. Deliverables
Once the brand is final, we put together a brand guide on how to use your materials going forward, and create any supporting materials. All of the final project files are packaged up and delivered to you in a .zip file for final ownership.
Need help with your marketing or print materials after your brand package is delivered? Check out our Design VIP Days, where we work through your punch list in a one day intensive.