Blog

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When you’re starting out or growing your business, it can feel like there are a million things to learn. We wanted to have a dedicated space for resources, recommendations, and links to help you on your journey.

If you have questions about a topic that’s not covered here, drop us a line and we’ll do our best to get you an answer or help point you in the right direction!

We also have a page with all of our favorite apps, links and more that you can visit here.

 

 
Technology, Operations Meg McConnell Technology, Operations Meg McConnell

Squarespace vs WordPress: Which Is Best for Your Business?

Thinking about using Squarespace or WordPress for your small business or nonprofit? Wondering which is easier to use and better for SEO? Here, we’ll compare each web site platform and go through the pros and cons for Squarespace and WordPress. Squarespace has great integrations and is very easy to customize and update, but WordPress is great for blogging and for more complex sites.

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Technology, Branding Meg McConnell Technology, Branding Meg McConnell

How You Benefit from a Web Site Audit

Has your web site felt a little flat lately? Or maybe it’s not converting as well as it used to. As a small business owner, you may have created a web site to promote your business and connect with customers—however, it’s important to make sure that your web site is up to date and effectively marketing your business and reaching your target audience. This is where a web designer can help you with a marketing web audit.

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Technology Meg McConnell Technology Meg McConnell

Sustainable Web Design with Colleen Keith

Whether we think about it or not, every time we use our phones, computers, or the internet, we are using electricity and energy. We might not be able to see the carbon emissions we create from using the Internet, like you can with the exhaust from a car, so we don’t realize how big of an impact it makes.

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Technology Meg McConnell Technology Meg McConnell

5 Easy Ways to Make Your Website More Accessible

Approximately 1 in 4 Americans has a disability, according to the Centers for Disease Control and Prevention. Hearing- and vision-related disabilities are among the six most common disabilities in the United States. Yet, many aspects of our society do not take these 61 million Americans with disabilities into account. Continue reading to learn more about how you can make your web site more accessible for all visitors!

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Sales & Marketing, Technology Meg McConnell Sales & Marketing, Technology Meg McConnell

Tips for Improving SEO on Your Squarespace Site

You’ve put in the work, launched your new web site, and now you’re wondering how the heck SEO (search engine optimization) works (i.e., “How do I show up on Google?”). It’s a complex topic, but we wanted to share some additional tips (in addition to the basic SEO work that we do on our client sites) for improving your chances of showing up higher in search results over time.

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Sales & Marketing, Technology Meg McConnell Sales & Marketing, Technology Meg McConnell

How the Pandemic Has Changed Small Business

Holy cow! It’s March 2021 and we’re about one year into the COVID-19 pandemic. Looking back at the last twelve months, we’ve seen a lot of pivots and shifts with small businesses as well as creative solutions from our clients and others figuring out how to make it work. Here are some of the ways we’ve seen businesses adjust their offerings to accommodate the everchanging rules and keep their customers safe.

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Technology Meg McConnell Technology Meg McConnell

Domain Names

At some point in your research process, maybe on this very site, you ran across the phrase “domain name” and are already wondering what you’ve gotten yourself into. It’s not scary, we promise! Every web site has a domain name, which is simply the URL or address that it lives at (i.e., www.yourcompany.com). That’s it! And it’s easy enough to get one.

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