Suzanne LaFrance for Mayor

BRANDING + COLLATERAL DESIGN

Suzanne LaFrance is the 38th mayor of Anchorage, becoming the city’s first elected woman mayor after winning the 2024 election. We had the privilege of working closely with the candidate and her campaign team to design a modern, high impact brand that would appeal to a wide and diverse group of voters. The final concept included flexible logo variations and complimentary patterns and typography for use in signage, mailers, door hangers, pins, shirts, social media, web and more. The mountains reflect the breathtaking nature the city is known for, with the star inside as a subtle nod to the Alaska state flag.

Photos of Suzanne on this page are used via Creative Commons license courtesy Paxson Woelber, the Alaska Landmine